'Rules Girls', say Fein and Schneider are 'savvy women who know how to return texts and emails to a man without seeming desperate, how to maintain a cool Facebook profile without giving away too much and how to spot cheaters and players, and avoid them like the plague'.
Essentially, The New Rules deals with social media and our increased interconnectivity by ignoring it all and pretending humanity was at a comms high around the time Rapunzel was locked up in that tower Ellen Fein and Sherrie Schneider practice what they preach.
The advice, which ranges from micro-management to maternal instruction, takes the tone of a maiden aunt.
Much of it makes sense – "Don't answer texts or anything else after midnight"; "Don't get wasted on dates"; "Don't relocate because of a guy" – while many chapters, such as "Don't talk too much in the first few weeks", might make the modern woman recoil.
The central premise of the Rules is that if a man likes you, he will approach you.