has potentially the largest name recognition of any dating site and they’re no strangers to amping up their content marketing strategy.
They also conduct complex roundups of in-house marketing data, like their recent post on the make-up of new Match users in 2015.
If that’s not enough, you can get more dating tips from Happen, Match.com’s online magazine, which hosts a wide variety of dating advice.
The site’s blog, OKTrends, has made massive waves — not just in online dating – but to American culture at large.
The blog was run by co-founder and author Christian Rudder, and discusses dating through analyzing data from its millions of users.
We talk a lot about B2B companies and their content marketing successes that sometimes it can be easy to forget what the B2C world is up to – for example, dating websites and apps.