In those cases, I take auditions in the comments to the blog.
Women who typically wear makeup should wear some for the video, maybe even a little brighter than usual — it makes a big difference on a webcam.
If your webcam doesn’t provide a pleasing picture no matter how you adjust it or set the lighting, you may need to look at getting a new one.
Make sure you’re not backlit — the light should come from in front of you (behind your webcam) or from the side, but not from behind.
You may want to try putting a lamp on or near your desk so that it lights up your face.
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