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Thus together with his other achievements, such as in sales and marketing, he was able to call himself Master Potter.

He also developed a passion for the history of the Spode company and ceramics in general.

Spode is a Stoke-on-Trent based pottery company that was founded by Josiah Spode (1733–1797) in 1770.

Josiah Spode earned renown for perfecting under-glaze blue transfer printing in 1783–1784 – a development that led to the launch in 1816 of Spode's Blue Italian range which has remained in production ever since.

Today Spode is owned by Portmeirion Group, a pottery and homewares company based in Stoke-on-Trent.