Like the Internet today, lonely hearts ads were suspected of harboring all sort of scams and perversities.
Services such as America Online, Prodigy and eventually Craigslist offered chat rooms, forums and online classifieds of use to singles.
By the time Tom Hanks and Meg Ryan AOL'd each other in You've Got Mail, it had become clear that the Internet was going to change every aspect of our lives forever -- including love and romance.
Object: matrimony.1920s: Lonely WWI Soldiers Seek Pen Pals Personal ads went mainstream again in the early 20th century, when social pressures to get married by 21 (and thus, expectations for relationships) were much lower, thankfully than their earlier incarnations.
Many of the postings were simply calls for friends or pen pals.
But as magazines and periodicals such as The Wedding Bell in the US and The Correspondent, Matrimonial Herald and Marriage Gazette in the UK hit the newsstands with immense popularity, matchmaking and personals took off as well, creating the first wave of true mainstream normalization for the personal ad.