Some, such as match.com, also learn from what you do on the site.
So, if a woman says she doesn’t want to date anyone older than 30, but often looks at profiles of fortysomethings, will know she is in fact open to meeting older men.
“Stepping away from a career in business psychology to focus on a career in matchmaking is the best decision I ever made.
Rachel was an elegant, angular woman with glossy blonde hair.
Although only 34, she had her own business and spoke a language Cheatle understood – “consultant”, “connecting”. This time in her office, where he paid her £8,000, plus VAT, for a minimum of 10 dates over 18 months and the promise to help him find, if not the love of his life, then certainly a romantic partner. She offers her service to high-end, successful people, mostly in their thirties and forties, and what they get for a fee is a series of introductions and a personal approach.
The way most matchmakers work is by allowing you to browse through profiles as you would books on a shelf. “My parents always said, ‘You will just know when you meet the right person.’ It will be clear, fireworks. ’ But I know a guy who is tall, good-looking, Caucasian. He died when I was young, but left us with enough money to emigrate to New Zealand. But there is not much to do in Maidenhead, so I joined Rotaract [the Rotary Club for 18 to 30-year-olds].
Others choose for you: they bring five books to your door, ask you to select one and then return to the shop with the four others. Clients pay for the personalised service – exactly how much depends on the target search: £8,000 (local cities and towns); £15,000 (either Europe or the States); £25,000 (both); £50,000 (global). When I met Angela at upper school, I thought, ‘This is the one.’ Angela was why it took me so long to settle down at Manchester University. I thought, ‘This is it.’ Three years later, she ended it. By 30, I was on £75,000 a year and had a flat by the Thames in Canary Wharf, London. But these guys and girls formed a clique and I wasn’t included. One, I was in the ‘friend zone’ – girls only wanted to be friends with me, nothing more. “Although I was confident in certain aspects of my life, I wasn’t confident in this area.
And with one million more people living alone than they did in 1996, Mac Lynn believes the love business is set to expand.